Monday, October 15, 2012
WE'RE DRINKING STARS
No doubt you've noticed the huge increase in the offerings of sparkling wines in New Zealand. As well as the growth of excellent Methode Traditionelle wines (Champagne style, bottle fermented) and the continued popularity of carbonated styles there has been the introduction of sparkling versions of Pinot Gris, Sauvignon Blanc, Riesling and just about every other varietal.
Production volumes and percentages have greatly increased and. as we export very little sparkling wine compared to other wine types the domestic consumption has gone up.
Now, given that New Zealand's population has not increased very much at all (1% increase last year) then who is drinking all the extra sparkling wine?
It must be the younger drinkers.